• Reporting Structure: Report directly to the Managing Director of Q-Auto and the Marketing Director at Audi Middle East.

• Marketing Planning & Budget Management: Developed and managed a comprehensive marketing plan with a budget of $1.8 million for the Audi brand, optimizing resource allocation to achieve a 150% ROI on key initiatives. Secured an additional $1 million in funding from Audi brand headquarters.

• Brand Strategy Development: Aligned marketing strategies with Audi's global strategy, regional marketing plans, and product lifecycle considerations for cohesive brand management.

• Campaign Management: Designed and executed targeted brand awareness campaigns across digital and social media platforms, resulting in a 38% increase in digital engagement, a 12.7% growth in followers, and 70% qualified leads.

• Public Relations & Sponsorship: Established strategic partnerships that led to a 14% boost in local brand recognition and a 30% increase in positive media coverage. Developed innovative sponsorship and CSR initiatives with detailed evaluations and budgeting.

• Experiential Marketing: Planned and managed events by brand guidelines, including Motorshows, Audi's Driving Experience, and the Quattro Cup in Qatar.

• Collaboration & Communication: Coordinated project setups with stakeholders and partners to ensure seamless collaboration across initiatives.

• Recognition & Awards: Achieved the highest brand image rating among Audi dealerships in the GCC, as verified by the Nielsen Brand Health Study. Received two Audi Middle East Awards: Future Shaper Award (2022) and Best Collaboration Award (2023).

• Reporting & Analysis: Prepared and submitted official monthly and quarterly marketing reports to the regional brand headquarters.

• Supervision & Quality Control: Supervised event contractors to ensure the high-quality delivery and execution of marketing initiatives, reinforcing premium brand values.​​

• Reporting to the Marketing Manager at Q-Auto L.L.C., I successfully coordinated internal efforts with the Audi and Volkswagen regional marketing teams.

• Budget Management: I managed a combined budget of 3 million for the Audi and Volkswagen brands in Qatar, ensuring optimal resource allocation across various marketing initiatives.

• Tailored Marketing Strategies: Developed and executed marketing strategies specifically designed for the local market while maintaining alignment with Audi and Volkswagen's global brand objectives.

• Campaign Execution of Regional Initiatives: Successfully managed the execution of regional marketing initiatives nationally. This included product launches, experiential roadshows, and awareness campaigns that resonated with our target audience.

• Comprehensive Oversight: Oversaw budget management for a range of marketing activities, including traditional and digital marketing, events, public relations, sponsorships, and both above-the-line (ATL) and below-the-line (BTL) advertising across Retail, Corporate, and Aftersales divisions.

• Strategic Planning: Crafted comprehensive marketing plans with thoughtful budget allocations aligned with regional marketing objectives, supporting effective product lifecycle management.

• Led nationwide marketing and sales initiatives, driving business development and forging new partnerships with key clients, including Qatar Petroleum and Gulf Warehousing Corporation.

• Cultivated and nurtured client relationships in a Client Business Partner capacity, significantly expanding the company's client base.

• Conducted cold calls and actively engaged with prospective clients through field visits, promoting Apex Events' services and securing first-time business opportunities.

• Consulted with clients to assess their event and entertainment needs, providing tailored solutions to enhance their experiences.

• Managed stakeholder and vendor relationships while overseeing project coordination for successful event execution.

• Sourced venues, caterers, designers, and contractors, ensuring seamless organization of event logistics, including parking, security, and hospitality services.

• Identified and coordinated speakers and special guests for various events, enhancing overall program value.

• Designed delegate packs and managed seating arrangements, ensuring a smooth attendee experience.

• Conducted pre-event evaluations through data analysis and reporting, optimizing event performance and marketing ROI.

• Developed and implemented comprehensive annual marketing plans, strategies, and budgets, maintaining strict budgetary control.

• Researched and analyzed market trends and competitor activities to seize opportunities and mitigate threats, strengthening brand recognition.

• Supervised advertising campaigns and public relations efforts, ensuring effective communication and engagement with target audiences.​

• Managed relationships, sales, and marketing activities across a market covering 38000 sq. kilometres.

• Developed and implemented sales policies, practices, and procedures for the entire market.

• Led market launches for new products, identifying opportunities and collaborating with engineering teams to create impactful marketing campaigns that drove ROI.

• Appointed and managed distributors at strategic locations, enhancing distribution effectiveness.

• Conducted regular meetings with clients, distributors, and sales teams to motivate and enhance sales skills.

• Managed key accounts, building a reliable clientele and contributing to positive word-of-mouth (WOM) marketing cycles.

• Oversaw advertising, public relations, and branding efforts to maximize market exposure.

Achievements:

• Contributed to 45% of total area sales turnover from new business sourced from competitors while maintaining existing client credit levels.

• Increased sales volume by 70% through practical business development activities and targeted marketing campaigns.

• Successfully measured the impact of marketing initiatives and exhibitions on market reach.​